↑ Every letter of FATHY is a word I edit by. Tap one.
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REC00:00:00:00
I edit videos that stop the scroll
Video editor for performance ads. I cut product videos and social content for TikTok, Instagram and Meta Ads, built for engagement, CTR and conversions.
My experience, cut like an edit. Every clip is a brand I edited for, from e-commerce giants in the Gulf to a marketing agency in Egypt. Drag sideways on a small screen.
Sequence 01 · Mohamed_Fathy_Experience00:00:00
V2
Product photography · shooting · Photoshop
ON EVERY PROJECT
V1
Fordeal
KUWAIT · CONTRACT
Evaaz
SAUDI ARABIA · FULL-TIME
Trendyol
KSA · UAE · KW · CONTRACT
Styli · KWSouq
KSA · KUWAIT · FULL-TIME
Strategy
EGYPT · FULL-TIME
A1
Agency · Full-time
Strategy For Business Solutions
Marketing agency · Egypt
Social content and paid ads for many clients
Performance edits for CTR and conversions
Matched each brand's style across industries
Full-time
Styli Souq · KWSouq
Saudi Arabia · Kuwait
TikTok and Instagram product videos
Ads that boosted visibility and sales
Premiere Pro and After Effects
Contract
Trendyol
Saudi Arabia · UAE · Kuwait
Full production, concept to delivery
Videos adapted to each Gulf market
Optimized ads for engagement
Full-time
Evaaz
Saudi Arabia
Shot and edited product demos
Ads that drove conversions and sales
Led video projects and workflows
Contract
Fordeal
Kuwait
End-to-end: plan, shoot, edit
Ad videos built for conversions
Delivered on time with cross-functional teams
Swipe for more →
EgyptSaudi ArabiaKuwaitUAE
My effectspanel.
The tools I work in every day, plus the marketing skills that make an edit sell. Try switching a tool off.
Effect controlsMohamed Fathy
6 tools applied
Beyond the editSkills
Performance video adsProduct videosProduct photographyCamera photographySocial media marketingSocial media designsManaging social adsProject managementProblem-solvingTrelloMicrosoft OfficeGoogle Suite
How I edit an ad thatconverts.
Four rules I follow on every performance video, from the first frame to the results.
Rule 01 · The hook
Win the first 3 seconds.
On TikTok and Instagram the viewer decides fast. The product and the reason to watch come first.
3
seconds to stop the scroll
Rule 02 · The platform
One idea, cut for every screen.
A TikTok, a Reel and a Meta feed ad need different frames and pacing. I deliver each one native to where it runs.
9:16
4:5
1:1
Rule 03 · The market
Edit for the culture, not only the product.
Saudi Arabia, the UAE and Kuwait each respond to different styles. I adapt the language, music and pace for each market.
KSASaudi Arabia
UAEEmirates
KWKuwait
EGEgypt
Rule 04 · The result
A good edit is one that sells.
I edit with the ad metrics in mind: engagement, CTR and conversions. Pretty is not the goal. Performance is.
Engagement
CTR
Conversions
Always learningthe business.
Self-study courses in content, copywriting, e-commerce and media buying, so my edits fit the whole marketing plan.